Model for Studying Commodity Bundling with a Focus on Consumer Preference

Yuri Park, Hyunnam Kim and Jongsu Lee ()

No 200935, TEMEP Discussion Papers from Seoul National University; Technology Management, Economics, and Policy Program (TEMEP)

Abstract: As various mobile contents can be delivered over mobile platform, mobile contents have been considered as new profit opportunities, Choices of mobile contents and mobile terminals are not independent but closely related. Accordingly, this paper analyses consumer preferences and correlations between the adoption of mobile phones and mobile contents. Based on survey data, multinomial logit and multivariate probit models with a Bayesian approach are used for understanding structures of consumer preferences. The results show not only consumer preferences for specific features of mobile phones and complementary relations between various types of mobile contents but also significant correlations between the adoption of phones and of contents. The results identify necessities of releasing phones with full web browsers in specific forms as well as providing product and services with an integrated view for both mobile phones and mobile contents. Also, the study presents information and new business opportunities for the telecommunication market.

Keywords: mobile phone; mobile contents; consumer preferences; discrete choice model; bayesian approach (search for similar items in EconPapers)
JEL-codes: C11 C42 D12 M21 O33 (search for similar items in EconPapers)
Pages: 34 pages
Date: 2009-11, Revised 2009-11
New Economics Papers: this item is included in nep-dcm
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://temep-repec.my-groups.de/DP-35.pdf First version, 2009 (application/pdf)

Related works:
Working Paper: Model for Studying Commodity Bundling with a Focus on Consumer Preference (2009)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:snv:dp2009:200935

Access Statistics for this paper

More papers in TEMEP Discussion Papers from Seoul National University; Technology Management, Economics, and Policy Program (TEMEP) Contact information at EDIRC.
Bibliographic data for series maintained by Jorn Altmann ().