Take BYD as an Example to Analyze the Digital Transformation Strategy of China’s New Energy Vehicle Enterprises

Yiqiang Liu ()
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Yiqiang Liu: East China University of Science and Technology, Business School

A chapter in Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025), 2026, pp 393-401 from Springer

Abstract: Abstract Amid the global automotive industry’s shift toward electrification and intelligence, digital transformation has emerged as a critical driver for new energy vehicle (NEV) enterprises to boost core competitiveness. This paper focuses on BYD, conducting an in-depth analysis of its digital transformation strategy. The study reveals that BYD has constructed an end-to-end digital ecosystem spanning R&D(research and development), manufacturing, marketing, and services, developing distinctive models in key areas: virtual simulation in R&D accelerates product iteration by simulating vehicle performance and component interactions, intelligent factories integrate IoT and big data to optimize production lines, precision marketing leverages user data analytics to tailor strategies and predictive services use real-time vehicle data to preempt maintenance needs. These efforts have yielded remarkable results: R&D cycles shortened by 40%, production efficiency improved by 67%, and market competitiveness significantly enhanced. However, challenges persist, including data security vulnerabilities amid increased information sharing, a shortage of interdisciplinary talents proficient in both automotive engineering and digital technologies, and system compatibility issues between legacy and new digital platforms. BYD’s experiences offer valuable insights for China’s NEV sector, aiding the industry’s high-quality development through replicable digital practices.

Keywords: New Energy Vehicles; BYD; Digital Transformation; Transformation Strategy; Enterprise Competitiveness (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-2-38476-585-0_45

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