Strategic Move towards Omni-channel Retail Layout: Amazon’s Acquisition of Whole Foods

Yuwei Hong ()
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Yuwei Hong: Beijing Normal-Hong Kong Baptist University, Faculty of Business and Management

A chapter in Proceedings of the 2025 International Conference on Hybrid Commerce, Human Capital, and Economic Dynamics (ICHCH 2025), 2026, pp 41-50 from Springer

Abstract: Abstract The digital transformation of the global retail industry is accelerating, and the integration of omni-channel has become a core trend. Against the backdrop of digital transformation, Amazon’s acquisition of Whole Foods Market in 2017 marked a pivotal move in its strategy to establish an omni-channel retail network. This study examines the strategic logic and implementation effectiveness of Amazon in achieving an omni-channel retail layout following its acquisition. The significantly enhanced revenue scale and operational efficiency of the enterprise reflect that the omni-channel retail layout has become the core path for enterprises to break through growth bottlenecks. In response to the challenges that emerged during the process of achieving an omni-channel retail layout, this study also proposes a “strategy-technology-operation” three-layer collaborative model, providing a full-chain innovation framework for retail enterprises from scene digital mapping, reverse empowerment of the supply chain to touchpoint function reengineering. Furthermore, this model promotes the development of omni-channel retailing from an advocated concept to a quantifiable and replicable scientific stage.

Keywords: Omni-channel Retail; Acquisition; Three - Layer Collaborative Model (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-2-38476-585-0_6

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