Theory of Planned Behaviour: Influence of the Constructs on Behavioural Intention in Digital Banking

Ahmad Nazri Wahidudin (), Muhammad Ashraf Anuar (), Siti Nur Amira Othman (), Yin Mei Kong () and Nabihah Aminaddin ()
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Ahmad Nazri Wahidudin: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Muhammad Ashraf Anuar: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Siti Nur Amira Othman: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Yin Mei Kong: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Nabihah Aminaddin: Universiti Tunku Abdul Rahman, Faculty of Business and Finance

A chapter in Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022), 2023, pp 159-166 from Springer

Abstract: Abstract The introduction of digital banking might have a negative or positive impact on the value of the financial system. It is a tremendous chance for the firms that are prepared for the huge transformation since customers have turned their preference towards cashless transaction due of the COVID-19 pandemic. Based on the notion that digital banks would soon enter the Malaysian banking market, this research seeks to analyse customer behaviour intention using the Theory of Planned Behaviour (TPB). A Theory of Planned Behaviour, Ajzen (1991) explains that a person behavioural action is based on an immediate antecedent, which is his or her behavioural intention. This conceptual paper proposes three construct which are attitude, social norm and perceived behaviour control that influence consumers’ behaviour intention to use digital banking. Past studies have found mixed results from the three constructs to the behaviour intention. Besides that, age apparently has no significant moderating role in the intention of technology acceptance within the context of TPB. Therefore, this study aims to investigate three constructs moderated by age in influencing the behaviour intention. Quantitative questionnaire is used to measure responses of participants.

Keywords: Theory of Planned Behaviour; Behaviour intention; Digital banking (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-2-494069-99-2_13

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DOI: 10.2991/978-2-494069-99-2_13

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