Practice of Networked Content Self-regulation Amongst Malaysian Users

Chun-T’ing Loh (), Ah-Suat Lee (), Yoon-Mei Chin (), Yen-Hong Ng (), Pik-Yin Foo () and Zam Zuriyati Mohamad ()
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Chun-T’ing Loh: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Ah-Suat Lee: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Yoon-Mei Chin: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Yen-Hong Ng: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Pik-Yin Foo: Universiti Tunku Abdul Rahman, Faculty of Business and Finance
Zam Zuriyati Mohamad: Universiti Tunku Abdul Rahman, Faculty of Business and Finance

A chapter in Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022), 2023, pp 463-476 from Springer

Abstract: Abstract This study proposes a framework that aims to identify the degree and nature of self-regulation when assessing, consuming and sharing networked content and to determine the factors included by users when self-regulating, mediating or controlling the use of networked media contents. In addition, this study aims to examine the users’ awareness, readiness and expectation on being subject to the Content Code. Based on the Theory of Self-Regulation and Theory of Planned Behaviour, this study conceptualises that trust, subjective norms and emotion will contribute to networked content self-regulation and thereafter lead to intention to adopt the content code. In order to achieve the objectives of this study, a quantitative, cross-sectional research design will be applied by distributing questionnaire to the network users, aged 20 to 39 in rural and urban areas from 4 regions in Malaysia. The data collected will be analysed using Partial Least Square Structural Equation Modelling. It is expected this study will be beneficial specifically to the Content Regulation Consumer and Industry Affairs Division, Malaysian, Communication and Multimedia Commission on the public readiness to being subject to the Content Code. Generally, this study will be beneficial to the public in promoting awareness on self-regulation and content code.

Keywords: Networked content; Self-regulation; Content Code; Malaysian users (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-2-494069-99-2_34

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DOI: 10.2991/978-2-494069-99-2_34

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