The Progress of the “SM3.0” Strategy of South Korea's SM Entertainment Company

Mingrui Ye ()
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Mingrui Ye: Shanghai Maritime University, School of Economics and Management

A chapter in Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026), 2026, pp 995-1003 from Springer

Abstract: Abstract The present study aims to explore the progress of “SM3.0” strategy implemented by South Korea entertainment company SM Entertainment. By analyzing the specific content and innovative aspects of the SM3.0 strategy, this research evaluates effectiveness of SM3.0 strategy in reshaping the company’s business model, enhancing market competitiveness, and addressing emerging challenges. From SM’s perspective, this study will analyze the innovations of SM3.0 relative to its previous versions, and examine its short-term impact on revenue and other key events using CAS (Case description, Analysis, Suggestions) structure analysis. Additionally, this research will broaden its scope to include the economic benefits of Korean cultural dissemination and the entertainment industry. Finally, the present study will summarize the implementation outcomes and shortcomings of the SM3.0 strategy, and propose corresponding recommendations. This research employs literature analysis, case study, and data integration methods, aiming to provide valuable insights into understanding strategic transformation in the Korean entertainment industry.

Keywords: SM3.0; K-pop; Entertainment industry; Company strategy; Strategic transformation (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-642-5_105

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