Research on the Practical Path of Live E-commerce Empowering Rural Revitalization in the Digital Economy

Jiaojiao Zhang (), Yanhua Yang () and Bo Bai ()
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Jiaojiao Zhang: Guizhou Vocational and Technical College of Industry
Yanhua Yang: Guizhou University of Engineering Science
Bo Bai: Anshun University

A chapter in Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026), 2026, pp 1164-1176 from Springer

Abstract: Abstract With the deep integration of the digital economy and rural economy, live e-commerce has become a core carrier for empowering rural revitalization, effectively connecting the supply of rural characteristic products with urban consumer demand. Based on the theoretical perspective of “digital empowerment - industrial upgrading - rural revitalization”, this paper sorts out relevant literatures on the digital economy and rural revitalization, and the empowerment mechanism of live e-commerce, clarifies the internal logic of live e-commerce empowering rural revitalization, and constructs a three-dimensional empowerment mechanism including technological empowerment, market empowerment, and subject empowerment. It proposes targeted practical paths from five dimensions: digital infrastructure upgrading, subject capacity building, industrial chain integration, brand building, and policy guarantee, and analyzes in-depth challenges and multi-subject collaborative response strategies. The research shows that live e-commerce can break the temporal and spatial constraints of rural economic development, but its empowerment effect is restricted by factors such as insufficient infrastructure, talent shortage, and weak supply chain. Only through the joint promotion of the government, market, and society can the empowering role of live e-commerce be fully exerted, helping rural revitalization achieve high-quality development.

Keywords: Digital Economy; Live E-commerce; Rural Revitalization; Empowerment Mechanism; Practical Path (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-642-5_122

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