Analysis of Supply Chain, Comparative Advantages and Market Dynamics in the Global Plush Toy Industry

Jieyue Zhang ()
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Jieyue Zhang: Macau University of Science and Technology

A chapter in Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026), 2026, pp 572-578 from Springer

Abstract: Abstract This paper provides a systematic analysis of the global plush toy industry, examining its supply chain structure, the comparative advantages of major producing countries, and evolving market dynamics. The study reveals an “Asian Factory” model centered on China, characterized by a highly globalized and complex supply chain. Applying comparative advantage theory, the analysis finds China’s dominance is evolving from labor cost to a comprehensive advantage based on scale, supply chain integrity, and technology. Meanwhile, countries like Vietnam and India are establishing niches through lower costs and trade agreements. Market dynamics - including stringent safety standards, sustainability demands, IP-driven consumption, and e-commerce - are fundamentally reshaping the industry. The study concludes the industry is at a critical transformation stage, seeking new balances between efficiency and resilience in its supply chains and competitive advantages.

Keywords: plush toys; global supply chain; comparative advantage; market dynamics; industry analysis; international trade (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-642-5_55

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DOI: 10.2991/978-94-6239-642-5_55

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