Research on Corporate Marketing Strategies from Financial Analysis Perspective

Ximeng Li ()
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Ximeng Li: Changjun High School

A chapter in Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026), 2026, pp 921-927 from Springer

Abstract: Abstract This study aims to explore the effectiveness of corporate marketing strategies and their impact on financial performance from a financial analysis perspective. Through a literature review, it delves into the fundamental theories of financial analysis and the concepts and development of corporate marketing strategies. The research finds that financial analysis plays a crucial role in formulating marketing strategies. Specifically, it examines the impact of financial analysis on marketing strategies from four dimensions: debt-paying ability, profitability, operational capacity, and cash flow analysis. Empirical analysis of multiple companies shows that effective financial analysis helps firms develop more precise marketing strategies, thereby improving financial performance. However, the study also finds that despite the importance of financial analysis in strategy formulation, many companies face numerous challenges in practice. Therefore, it suggests that companies should strengthen the use of financial analysis tools and methods to enhance the effectiveness of marketing strategies. Overall, this research provides a theoretical basis for strategy formulation from a financial analysis perspective and offers new directions for future research.

Keywords: Debt-paying Ability; Operating Capacity; Cash Flow (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-642-5_96

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DOI: 10.2991/978-94-6239-642-5_96

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