Organizational Onboarding and Generation Z: The Hidden Impact of Social Media

Tamás Krúdy (), Attila Pongrácz () and László Imre Komlósi ()
Additional contact information
Tamás Krúdy: SzEEDSM
Attila Pongrácz: Széchenyi István University, Apáczai Csere János Faculty of Humanities, Education and Social Sciences
László Imre Komlósi: Széchenyi István University, Department of International and Applied Economics Kautz Gyula Faculty of Business and Economics

A chapter in Proceedings of the Kautz Conference on Business and Economics 2025 (KCBE 2025), 2026, pp 154-167 from Springer

Abstract: Abstract The entry of Generation Z (born between 1995 and 2010) into the labor market presents significant challenges for organizations, particularly in relation to integration and onboarding. While onboarding has always involved structural, cultural, and psychological difficulties, the arrival of Generation Z introduces a new set of complexities linked to their unique digital upbringing. This study first examines the general pitfalls of integration, such as role ambiguity, cultural fit, group dynamics, and communication barriers, and then, in the following section, analyzes how the specific characteristics of Generation Z exacerbate these issues. A separate section addresses the psychological impact of social media, with particular attention to identity formation, the heightened demand for continuous feedback, fragmented attention, and growing mental health concerns. The findings suggest that one of the central reasons for Generation Z’s integration difficulties lies in the logic of social media itself and in the behavioral patterns cultivated through constant digital exposure. This generation not only relies on various technological tools but also perceives, learns, and connects in fundamentally different ways from previous cohorts. Simply digitizing traditional onboarding materials does not resolve these challenges; in fact, when outdated content is delivered online, frustration often increases. Instead, onboarding strategies must be restructured to include interactive, personalized, and psychologically supportive approaches tailored to Generation Z. The aim of this study is to provide a conceptual framework that informs future research and offers practical guidance for developing modern, generation-sensitive onboarding practices.

Keywords: Generation Z; Mental Health; Microlearning; Onboarding; Social Media (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-658-6_9

Ordering information: This item can be ordered from
http://www.springer.com/9789462396586

DOI: 10.2991/978-94-6239-658-6_9

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().