Exploring the Impact of digital transformation on Organizational Performance and Growth

Snehalata Das ()
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Snehalata Das: STRM (Commerce), KISS University, Assistant Professor

A chapter in Proceedings of the 5th International Conference on Management Research (ICMR 2025), 2026, pp 472-496 from Springer

Abstract: Abstract This study explores the influence of ‘digital transformation ‘on organizational performance across sectors such as retail, finance, healthcare, and manufacturing. A sample of 300 respondents, including senior managers, employees, and customers from organizations undergoing digital transformation, was surveyed using a Likert scale-based questionnaire. The data was analyzed using SPSS to perform descriptive statistics, reliability analysis, and multiple regression. The findings show that ‘digital transformation ‘has a significant positive effect on ‘KPIs’ key performance indicators like customer satisfaction, revenue growth, and operational efficiency. This study exposes that, important factor for successful digital transformation is employee readiness. Other hand organizational culture and leadership commitment had not as much of impact on digital transformation. It gives valuable insights for business house wanting to optimize their competitiveness and best performance in this globalization era.

Keywords: Digital Transformation; Organizational Performance; Revenue Growth; Customer Satisfaction; Operational Efficiency; Employee Readiness (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-660-9_23

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DOI: 10.2991/978-94-6239-660-9_23

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