Research on the Impact and Strategies of Cultural Differences in International Trade

Rongyu Wu ()
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Rongyu Wu: Shanxi University of Finance and Economics, College of Cultural Tourism and Journalism Arts

A chapter in Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026), 2026, pp 393-399 from Springer

Abstract: Abstract As the world gets more connected through globalization, exploring the specific manifestations, dual impacts and countermeasures of cultural differences in international trade has become the core of research. Cultural differences in international trade are mainly reflected in the differences in business practices and negotiation styles, product marketing and consumer behavior, organizational and management cultures, and legal logic and liability determination. However, both trading parties need to bear the negotiation costs based on communication barriers, information costs based on information asymmetry, and supervision costs based on cultural differences. It is necessary to conduct in-depth cross-border market research, consolidate the foundation of cooperation; optimize trade contracts and cooperation models, formulate country-specific trade policies, and adapt to cultural differences.

Keywords: Cultural differences; International trade; Product differences (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-672-2_37

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