Financial Literacy and Digital Marketing for MSMEs in Bulu Cindea Village, South Sulawesi

Velysia Velysia ()
Additional contact information
Velysia Velysia: Hasanuddin University

A chapter in Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025), 2026, pp 1606-1613 from Springer

Abstract: Abstract MSMEs play an important role as drivers of the national economy with a significant contribution to community income. However, many MSMEs face obstacles such as weak financial record keeping and suboptimal implementation of digital marketing strategies. This study aims to analyze the impact of socialization of digital marketing management and financial recording on increasing the capacity of MSMEs in Bulu Cindea Village, Pangkajene and Kepulauan Regency. The method used is the Participatory Rural Appraisal (PRA) approach through surveys, interviews, training, and mentoring. Data was collected through direct observation and semi-structured interviews. The results show an increase in MSME actors’ understanding of financial literacy (as demonstrated by the use of the Si Apik recording application) and an increase in the use of digital media for product marketing. These activities have implications for increasing the competitiveness of local MSMEs. This study emphasizes the importance of technology-based mentoring as a strategy for MSME sustainability.

Keywords: Financial Literacy; Digital Marketing; MSMEs; Community Empowerment; Sustainability (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-709-5_112

Ordering information: This item can be ordered from
http://www.springer.com/9789462397095

DOI: 10.2991/978-94-6239-709-5_112

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().