Sustainability Meets Technology: Understanding the Drivers of Purchase Intention for Induction Electric Stoves

Taufik Cahya Jaya Putra () and Nuraeni Kadir
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Taufik Cahya Jaya Putra: Hasanuddin University
Nuraeni Kadir: Hasanuddin University

A chapter in Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025), 2026, pp 1985-1997 from Springer

Abstract: Abstract This study investigates how sustainability perception and technological innovation perception influence the purchase intention for induction electric stoves, with product attitude as a mediator. Using a quantitative methodology, data were collected from Millennial and Generation Z consumers in South Sulawesi interested in eco-friendly products. The results show that sustainability perception positively affects purchase intention, whereas technological innovation perception influences product attitude but not purchase intention directly. Product attitude mediates the relationship between sustainability and technological innovation perceptions and purchase intention. This study emphasises the integration of environmental benefits and technological advancements into marketing strategies for green household products. The results provide insights for companies seeking to enhance consumer adoption of sustainable products in emerging markets. This study examines the factors influencing consumer behaviour towards environmentally friendly household appliances, specifically induction electric stoves. By studying Millennial and Generation Z consumers in South Sulawesi, this study shows how sustainability and technological innovation perceptions shape purchase intentions in emerging markets. The findings reveal that sustainability directly influences purchase decisions, whereas the impact of technological innovation is mediated through product attitudes. The implications of this study extend beyond academic interest, offering practical insights for marketers and product developers. By showing the mediating role of product attitude, this study suggests that companies should emphasise environmental benefits while ensuring that consumers develop positive attitudes through education about technological and sustainability aspects. The study’s focus on younger generations in an emerging market provides data for companies expanding their eco-friendly product lines, informing marketing and product development strategies.

Keywords: Sustainability perception; Attitude toward Product; Technological Innovation; Purchase intention; Environmental (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-709-5_138

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