Bridging Command and Community: Engagement Mediates Military Governance and Satisfaction in the TNI Manunggal Program

Franki Susanto () and Abdul Rahman Kadir
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Franki Susanto: Hasanuddin University
Abdul Rahman Kadir: Hasanuddin University

A chapter in Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025), 2026, pp 490-507 from Springer

Abstract: Abstract Effective public service delivery in rural areas requires more than physical infrastructure; it demands alignment with citizen expectations, institutional legitimacy, and participatory governance. In Indonesia, the TNI Manunggal Membangun Desa (TMMD) program an initiative led by the national military represents a hybrid governance model that combines centralized command structures with decentralized service delivery. Despite its widespread implementation, limited empirical research has explored how strategic delivery and public trust influence beneficiary satisfaction, particularly through the lens of community engagement. This study investigates the effects of Strategic Delivery (SD) and Public Trust (PT) on Community Engagement (CE), and how CE subsequently affects Public Satisfaction (PS) among TMMD beneficiaries. Primary data were collected from 181 rural residents across villages receiving TMMD interventions. The research used Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct and mediated relationships among constructs. Results show that SD and PT significantly predict CE, which positively affects PS. CE mediates relationships between SD, PT, and PS, highlighting its role in enhancing satisfaction outcomes. These findings suggest military-led programs can foster public satisfaction when supported by trust-building mechanisms and participatory engagement strategies. This study contributes to theoretical discourse on hybrid governance and expands engagement theory and service-dominant logic to military-civil collaboration. It offers practical insights for improving legitimacy, responsiveness, and community integration of public service programs in post-bureaucratic settings.

Keywords: Strategic Delivery; Public Trust; Community Engagement; Public Satisfaction; Hybrid Governance (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-709-5_34

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DOI: 10.2991/978-94-6239-709-5_34

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