The Impact of Artificial Intelligence on the Development of Digital Business Models and the Strategic Transformation of Family Businesses in the Middle East and North Africa Region: A Systematic Review of Recent Studies

Amir Hadfani ()
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Amir Hadfani: University Center of Barika

A chapter in Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026), 2026, pp 386-395 from Springer

Abstract: Abstract This study analyzes the impact of artificial intelligence on digital business model development and strategic transformation in family businesses within the MENA region through a systematic literature review (2020–2025). The findings confirm that AI functions as a strategic driver of operational efficiency, innovation, and decision-making flexibility, while adoption is constrained by cultural, organizational, and technological challenges, particularly resistance to change and weak digital infrastructure. The study proposes strategies to advance digital transformation, including strengthening digital leadership, enhancing technical capabilities, and improving corporate governance, and emphasizes the need for future field-based research that accounts for the social and cultural specificities of family businesses.

Keywords: Artificial intelligence; digital business models; strategic transformation; family businesses; digital transformation; resistance to change; digital governance; Middle East; North Africa (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-711-8_36

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