Online Grocery Shopping and Covid-19

Febrina Hambalah () and Herman
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Febrina Hambalah: Universitas Hang Tuah
Herman: Universitas Hang Tuah

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 825-831 from Springer

Abstract: Abstract Online grocery shopping was intended to ease busy consumers who could not go to the store due to tight schedules. However, when the Covid-19 hit, this shopping channel saw a surge in Indonesian consumers’ interest in its lesser contact factor. There were also business entities specifically built up to cater Indonesian consumers on this platform. This paper aims to describe the Indonesian consumers’ behavior changes towards online grocery shopping through a literature review. The results show that Indonesian consumers had adjusted to changes after the Covid-19 pandemic. Thus, online grocery shopping will likely stay in the Indonesian consumer’s preference for shopping. The paper also provides substantial managerial implications.

Keywords: Consumer behavior; behavior change; online grocery shopping; theory of planned behavior (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-008-4_103

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DOI: 10.2991/978-94-6463-008-4_103

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