Quadruple Helix: The Firm-Driven Living Lab Model on Eco-Tourism Lampung

Dorothy Rouly Haratua Pandjaitan (), Dwi Asri Siti Ambarwati and Lidya Ayuni Putri
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Dorothy Rouly Haratua Pandjaitan: University of Lampung
Dwi Asri Siti Ambarwati: University of Lampung
Lidya Ayuni Putri: University of Lampung

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 896-902 from Springer

Abstract: Abstract The tourism sector is one of the priority sectors for national development. Lampung province has three potential tourism sectors that can be developed for regional development. However, Lampung still focuses on ecotourism which has not been properly developed. A lot of natural/maritime tourism is developed without a clear plan, so there is a misunderstanding in developing ecotourism which is undoubtedly dangerous for nature’s survival. Therefore, we need a model that could be the key to success in developing tourism potential in Lampung. The quadruple helix model can be seen as a refinement of the triple helix perspective, which focuses on practitioners from academia, government, and industry, and recognizes the increasing role played by society. Implementing the quadruple helix based on ecotourism needs to involve four parties, including academics, companies, government, and the community. Each party has its role, where academics play a role in the development of education, research, and community service in ecotourism. The company acts as an actor who develops the potential of tourism. The government plays an essential role as a regulator and facilitator in developing ecotourism. Finally, the community acts as a forum that unites the interests of business practitioners and stakeholders. Three different types of quadruple helix models can be used for collaborative innovation. The firm-driven living lab model is suitable for developing ecotourism in this research because it focuses on commercializing innovation. This model can be used to develop the commercialization of ecotourism innovations in Lampung province.

Keywords: E-recovery quality; e-service quality; eco-tourism; quadruple helix; satisfaction; tourist loyalty (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-008-4_112

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