Integrated Model of Factors Affecting Consumer Attitudes Towards Video Game Online Shopping Through Online Storefront

Desyra Sukma Dewanthi () and Muhammad Azhar Nitipradja
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Desyra Sukma Dewanthi: Bina Nusantara University
Muhammad Azhar Nitipradja: Bina Nusantara University

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 966-975 from Springer

Abstract: Abstract The rapid growth of technology has been experienced since the beginning of the 21st century. Technology has become inseparable from the daily life of today’s society; with the help of daily devices such as tablets, smartphones, and laptops, the internet can now be accessed instantly. Due to technology’s growth, many industries have become more digitalized. Industry such as entertainment and video games can now be distributed digitally through the company’s digital distribution, known as Online Storefronts. Digital distribution, such as Online Storefronts, enables users to purchase video games innovatively; rather than receiving the product in a physical product, users can now enjoy the product in the digital form and receive and download it soon after they purchase the game. Since this purchasing method is relatively new, this research aims to identify the factors that affect the consumers’ attitude toward video game online shopping by using the online storefronts method. The factors include Perceived Website Reputation, Perceived Website Quality, Relative Advantage, Perceived Website Image, Trust, and e-WOM (Electronic Word of Mouth). Moreover, this study will provide the data collected through an online survey distributed using social media platforms to gain insight into this study. The regression analysis method will be used in this research to test the hypotheses of this research.

Keywords: Perceived Website Reputation; Perceived Website Quality; Relative Advantage; Perceived Website Image; Trust; e-WOM (Electronic Word of Mouth); Consumer Behavior (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-008-4_120

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