The Bubble Tea Culture of Young People in Ho Chi Minh City - A Cross-Cultural Exchange Between Taiwan (China) and Vietnam in the 21st Century

Phan Thị Hồng Xuân ()
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Phan Thị Hồng Xuân: Vietnam National University

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 996-1004 from Springer

Abstract: Abstract Marketed in Vietnam’s megacities in the early years of the 21st century, Taiwanese bubble tea has quickly been accepted and loved by the young Vietnamese generation. In the beginning, bubble tea was served by “Taiwanese bubble tea” vendors located near schools. From 2003 up to now, the top 50 Taiwanese bubble tea brands have appeared increasingly with innovations in order methods, professional service, equipment, and packaging, especially creating suitable flavors for Vietnamese,… making bubble tea originated in Taiwan- becomes a phenomenon, a cultural trend of young people in urban areas, especially Ho Chi Minh City. By anthropological research approaches as participant-observation, in-depth interviews of bubble tea’ fans, including students, graduate students who studied in Taiwan, and office workers; based on transcultural concepts as well as cultural acculturation, article “The Bubble tea culture of young Vietnamese in Ho Chi Minh City - the transcultural relation between Taiwan and Vietnam in the 21st century” is presented by the author through two main contents: (1) History of bubble tea in Ho Chi Minh City (2) From Taiwanese bubble tea culture to bubble tea drinking culture in Ho Chi Minh City.

Keywords: culture; milk tea; cross-culture; 21st century (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-008-4_124

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