The Importance and Performance Analysis with Diagonal Regression Approach

Uus Mohammad Darul Fadli (), Budi Rismayadi and Citra Savitri
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Uus Mohammad Darul Fadli: University of Buana Perjuangan Karawang
Budi Rismayadi: University of Buana Perjuangan Karawang
Citra Savitri: University of Buana Perjuangan Karawang

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 487-494 from Springer

Abstract: Abstract This study aims to examine the importance and performance analysis using a diagonal regression approach. Scale measurement used semantic differential. The diagonal of the regression coefficient was used to map the coordinates of the balance of the importance and performance analysis assessments with an estimation of the data spread of the standard error of estimation at an error rate of 5%. The results of the study indicate that there are 5 strategic areas of IPA: high priority areas to be improved, areas of a balance of performance and importance (ISO-IPA), low priority, keep up the good performance, and possible areas of waste of resources indicator.

Keywords: Importance and Performance Analysis; regression approach; Standard Error of Estimate; ISO-IPA (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-008-4_62

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DOI: 10.2991/978-94-6463-008-4_62

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