The Entrepreneurial Orientation of Property Developers Around JLLB Surabaya Plan

Freddy Mutiara ()
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Freddy Mutiara: University of Surabaya

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 733-739 from Springer

Abstract: Abstract Property development, especially landed houses, is taking place around the Surabaya Outer West Ring Road (JLLB) infrastructure plan. These days, there are dozens of new residential areas in the border area of Western Surabaya and Southern Gresik, East Java Province, Indonesia, utilizing JLLB’s plans and physical progress. Property marketing activities around JLLB Surabaya cannot be separated from the entrepreneurial orientation and entrepreneurial marketing of property developers in Greater Surabaya. Taking the momentum of property business opportunities, measurable business risks, long time-held land resources around JLLB, and offering future value property investment for consumers are entrepreneurial marketing and entrepreneurial orientation practices that property developers have successfully carried out on the border of Western Surabaya and Southern Gresik.

Keywords: entrepreneurial orientation; entrepreneurial marketing; property; JLLB (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-008-4_92

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