I Know What You Did During the Pandemic

Andhy Setyawan () and Fandy Tjiptono
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Andhy Setyawan: University of Surabaya
Fandy Tjiptono: Victoria University of Wellington

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 754-759 from Springer

Abstract: Abstract Although it is not the only pandemic in human history, the Covid-19 has had severe negative long-term impacts and disruptions on business and consumer behavior. The rapid and deadly transmission of Covid-19 has caused various individual responses in social interactions and personal activities. This study aims to examine how individuals have responded to the Covid-19 outbreak. Based on the Exploratory Factor Analysis (EFA) of 400 respondents, consumer behavioral actions during the Covid-19 pandemic can be classified into four categories. The typology includes (1) Complying Behavior; (2) Updating and Staying Fit; (3) Preventing and Anticipating Behavior; and (4) Avoiding and Minimizing Risks. Not only the typology provides important managerial and public policy insights into how to manage public behavioral responses during a major health-related crisis, but it also presents an opportunity for a further academic investigation into the determinants of such behavioral actions.

Keywords: the covid-19 pandemic; exploratory factor analysis; behavioral actions (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-008-4_95

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DOI: 10.2991/978-94-6463-008-4_95

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