The Progress of Marketing Model Based on Electronic Marketing for UKM of Sanan’s Tempe Chips in Malang City

Mohammad Maskan (), Tundung Subali Patma, Heru Utomo and Maskur Maskur
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Mohammad Maskan: State Polytechnic of Malang, Business Administration Department
Tundung Subali Patma: State Polytechnic of Malang, Business Administration Department
Heru Utomo: State Polytechnic of Malang, Business Administration Department
Maskur Maskur: State Polytechnic of Malang, Business Administration Department

A chapter in Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021), 2023, pp 184-190 from Springer

Abstract: Abstract This research was conducted to develop a marketing model by UKM based on e-marketing that has contextual characteristics, creativity, and learning by doing, so that it can reach a wider market area. One of their weakness factors is the use of information technology such as e-marketing. Companies that use e-marketing, their marketing area can be broader and without boundaries, so that the company’s development and income can increase again. This research design uses development research. At this stage it involves marketing experts, information technology experts (computers), and consumers. The research method in collecting data using interviews, documentation, and observation. The population in this study were all Tempe Chips UKM in Malang City, the sample was 10% which was taken by accidental sampling. The data analysis technique used descriptive qualitative analysis. The results of data analysis show that in cycle 3 (three) which is assessed by computer experts, marketing experts, Tempe Chips MSME owners and consumers, the average value of the EPIC model is 4.57 which can be concluded that the Sanan Malang Crispy Tempe video company profile is included in very good category.

Keywords: Marketing; Sanan Tempe chips; e-marketing and Small Medium Enterprise (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-026-8_21

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