The Essence of Companies’ Survival During COVID-19 Pandemic

Ziyuan Gao, Xiaolong Liu and Haoxiang Qi ()
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Ziyuan Gao: American University, Kogod School of Business
Xiaolong Liu: University of California San Diego, Earl Warren College
Haoxiang Qi: University of California Santa Barbra, Department of Economics

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 796-803 from Springer

Abstract: ABSTRACT Contemporarily, the novel coronavirus continues to mutate, and the epidemic has recurred repeatedly. Boeing’s economic trends were highlighted considering COVID-19's impact on the airline industry. We utilized financial accounting and BCG matrix to analyze the past operating, investing, and financing activities of Boeing. In addition to COVID-19, the impact of two previous 737MAX crashes on Boeing was also analysed. These negative factors have a lasting impact on Boeing. According to the change of Boeing's stock price as well as the change of Boeing's operations and assets in recent years, there is a certain downward trend. Besides, BCG Matrix is also used to analyse the data comparison between Boeing and their competitor Airbus. Airbus’s trends are more stable than Boeing’s, but the growth rate of Boeing is much higher. In addition, SWOT is also used to deeply analyse the advantages and disadvantages of Boeing. Boeing is still dealing with the fallout from the crash and a sharp decline in airline orders during the pandemic. However, Boeing has retained partnerships outside the aviation industry, allowing they to stay in business despite the continued downturn. Boeing's economy is expected to grow as tourism recovers. These results shed light on guiding further exploration focusing on the strategy of the Boeing.

Keywords: Boeing; COVID-19; Air crash; Airbus (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_117

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