The Impact of Microsoft's Acquisition of Activision Blizzard

Shanqi Xu ()
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Shanqi Xu: Vision Academic

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 903-910 from Springer

Abstract: ABSTRACT As people's incomes and technology improve, online games and metaverse concepts have become more mainstream and accepted. The purpose of this study was to analyze the impact of Microsoft's acquisition of Activision Blizzard on Microsoft itself and discuss the changes it will bring to society. This paper used the horizontal merger theory to discuss whether the merger will bring improvement to the Game Department of Microsoft. The SWOT analysis model was selected to qualitatively analyze the influence. According to the conclusion, the benefits of the acquisition were clear—taking over Activision Blizzard's game production process and expanding into more markets on top of it, while the potential threat was based on Microsoft's management capabilities and the feasibility of the metaverse concept. Therefore, Microsoft's acquisition of Activision Blizzard will be a very valuable acquisition case analysis. To summarize the acquisition mentality of large companies, this discussion process will help to learn the company's business decisions.

Keywords: Microsoft; Activision Blizzard; Horizontal Merger Theory; SWOT Model; Metaverse (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_133

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DOI: 10.2991/978-94-6463-036-7_133

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