Big Data Boosts the Development of China Fitness Industry - Take Keep app as an Example

Aohua Wu ()
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Aohua Wu: Shandong University

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 984-988 from Springer

Abstract: Abstract The paper is to explore the current research status of the use of fitness APP and clarify the influencing factors on using fitness APP。With the development of social economy and the improvement of material living standard, people pay more and more attention to physical health, which accelerates the development of some sports software. Online fitness, which takes “Internet + fitness” as the core driving force, is a new driving force for the development of sports and fitness industry in the digital era. This paper takes a fitness app as a case for theoretical explanation, comprehensively uses the case analysis method and SWOT analysis method, discusses the contribution of big data in the fitness app, excavates the application status of the Internet in the whole fitness industry, and puts forward the promotion strategies for the high-quality development of the fitness industry. According to the research, the sports and fitness industry faces many difficulties and problems, such as insufficient investment in new technologies, single product, insignificant brand differentiation, lack of close online and offline integration, immature technology development, and lack of compound talents. After the analysis, the author puts forward reasonable development suggestions according to the current problems.

Keywords: Fitness; SWOT; Internet; Strategy; Health (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_144

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