Influence of Current OPPO Mobile Phone Functions on Customer Satisfaction Based on Kano Model

Xingbo Liu ()
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Xingbo Liu: Asia Australia Business College, Liaoning University

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1011-1015 from Springer

Abstract: Abstract Customer satisfaction is a factor managers should focus on if companies want to be competitive in today's competitive environment. In today's era of popular shopping, customer feedback on the company's products is very important, which is beneficial to the company's bottom line. Customers who are satisfied with the product will bring many benefits to the company, such as repurchasing, promoting to others and so on, in order to build a good reputation for the company. This study conducted a random survey of 100 customers of OPPO mobile phones, the purpose is to test the Kano Model for the mobile phones of OPPO company, in order to describe the customer's satisfaction with the functional services of OPPO mobile phones.

Keywords: Customer satisfaction; OPPO; Kano Model; Better-Worse Coefficient (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_148

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