 The Pros and Cons of Influencer MarketingJiacheng Wu ()
A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1093-1097 from Springer Abstract: ABSTRACT Due to the rise of the Internet in today's society, more consumers will choose to buy goods on the Internet. This has also led to the expansion of online celebrity marketing. With the development of Internet celebrity marketing, it will not only bring benefits to the society, but also bring disadvantages. Therefore, this article will use literature analysis to analyze the advantages and disadvantages of online celebrity marketing. In the process of research, we find the benefits of online celebrity marketing: it can bring employment conditions to more people, help more poor people get rid of poverty and become rich, and it can bring more consumption choices to consumers. But the ensuing price instability, and the quality of the instability so that the network celebrity marketing vice has two sides. And in the future, Internet celebrity marketing will likely have a more far-reaching impact. Keywords: Influencer Marketing; Consumers; Advantages; Pros. (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_161 Ordering information: This item can be ordered from DOI: 10.2991/978-94-6463-036-7_161 Access Statistics for this chapter More chapters in Advances in Economics, Business and Management Research from Springer |
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