Research on the Cash Flow Management Mechanism and Risk Control of Haidilao Enterprise During the COVID-19 Era

Jingwen Wang (), Runze Wu (), Zeqi Huang (), Xiaoyan Sun () and Jiacheng Hang ()
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Jingwen Wang: Qingdao University of Science and Technology, School of Economics and Management
Runze Wu: Monash University, College of Business
Zeqi Huang: Macau University of Science and Technology, School of Business
Xiaoyan Sun: Pingyi ZengziSchool
Jiacheng Hang: Sendelta International School

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1376-1380 from Springer

Abstract: Abstract It is clear that COVID-19 has seriously hindered the economic development. It has become a hot topic that how to make the catering industry grow with new vitality in the post epidemic era. Control measures like home separation have caused a great impact on the catering industry because of the decline in guest flow. It is important for companies to maintain stable cash flow. Previous studies have reached all kinds of industries, analyzing the methods they are used to avoid risk. In this paper, we focus on the specific measures implemented by catering enterprises in the epidemic. Here we take Haidilao, the leading enterprise of catering enterprises, as an example to analyze the change of Haidilao's strategy and excavate the new diversified strategy carried out by Haidilao in response to the epidemic. In addition, we analyze the reason behind the different strategy. The finding can contribute to a better understanding of the importance of the company's cash flow and the mechanism to effectively improve cash flow.

Keywords: COVID-19 era; Haidilao company; Cash flow management; Risk control (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_203

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