Research on Employment Opportunities Brought by e-Commerce Under Digital Economy

Junjie Huang (), Manlin Liu and Siqi Xie
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Junjie Huang: China University of Geosciences (Wuhan), School of Economics and Management
Manlin Liu: Law and Business College of Hubei University of Economics, School of Finance
Siqi Xie: Shaoguan University, School of Business

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 186-196 from Springer

Abstract: Abstract In the context of the growing popularity of the digital economy, China's e-commerce industry is also developing rapidly and has become a new driving force of China's economic growth. This paper analyzes the strengths, weaknesses, opportunities and threats of rural e-commerce and cross-border e-commerce development respectively by combining the current development status of rural e-commerce and cross-border e-commerce, using the SWOT model. The employment development opportunities are discussed and future employment suggestions for the e-commerce industry are proposed. Rural e-commerce should strengthen propaganda to advocate returning to the countryside for employment and entrepreneurship, and inject new vitality into the countryside. Cross-border e-commerce should strengthen cooperation with overseas e-commerce companies and promote the development of cross-border e-commerce in different forms to create more employment opportunities. Both rural e-commerce and cross-border e-commerce should focus on the development of college students, increase the practical operation of e-commerce courses for college students, and actively guide e-commerce talents to return to their hometowns for employment and entrepreneurship. This paper aims to improve the employment opportunities of e-commerce and promote the better development of the e-commerce industry.

Keywords: Digital economy; Cross border E-commerce; Rural e-commerce; Obtain employment; Online retailers (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_28

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