Research on the Cost Structure Optimization of E-Commerce Enterprises-- Taking JD as an Example

Han Xu ()
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Han Xu: School of Southlands Qingdao Weiming Campus

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 466-470 from Springer

Abstract: Abstract In recent years, e-commerce companies have developed rapidly, with Tencent, Alibaba, and other corporate giants occupying a very high position in various market areas. At the same time, with the emergence of more and more e-commerce enterprises, the competition is increasingly fierce. Like traditional enterprises, e-commerce enterprises need human resources, capital reserve, innovation ability, strategic planning, and other elements to flourish. However, due to the different production modes, the cost structure is quite different from that of traditional enterprises. E-commerce enterprises have a lot of software development, programming and design, and hardware procurement. In the process of marketing, it also needs to invest huge human resources and material costs. Its cost structure is complex, so it has higher management requirements, and it is a key part of the mature development of the e-commerce industry that cannot be ignored. Taking the e-commerce company JD as an example, this paper describes the basic situation of the enterprise, analyzes the cost structure of the enterprise, and the problems existing in the management cost finally put forward the corresponding improvement measures and optimization suggestions.

Keywords: E-commerce Internet enterprises; electronic marketing model; Cost structure; influencing factors; driving mechanism (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_69

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