Research on Pricing Decision and Coordination in Cross-Border Supply Chain

Yanna Bao and Fuchang Li ()
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Yanna Bao: Yunnan Normal University, School of Economics and Management
Fuchang Li: Yunnan Normal University, School of Economics and Management

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 534-540 from Springer

Abstract: Abstract In the context of the rapid development of cross-border trade and the gradual popularization of the mobile Internet, the development of cross-border supply chains has become more complex, and the needs of consumers have become more diverse. This paper analyzes the supply chain dominated by foreign retailers by establishing decentralized decision-making, centralized decision-making, and revenue-sharing decision-making models, trying to explain the impact of logistics service levels on the overall or partial profits of cross-border supply chains. The results show that the overall profit of the supply chain under the decentralized decision-making model is lower than the total profit under the centralized decision-making and revenue-sharing decision-making models; under the guarantee of the revenue-sharing contract, the profits of each node enterprise in the cross-border supply chain can be maximized.

Keywords: cross-border supply chain; logistics service level; stackelberg game; revenue sharing (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_79

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DOI: 10.2991/978-94-6463-036-7_79

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