BMW Addresses Business and Financial Implications for Long-Term Sustainable Growth Based on a Competitive Value Approach

Zhiyuan Liu ()
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Zhiyuan Liu: Curtin University, Faculty of Business and Law

A chapter in Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), 2022, pp 1392-1403 from Springer

Abstract: Abstract This paper discusses the business and financial analysis of BMW, a German automotive multinational that has made a name for itself in the elite luxury vehicle and motorbike segments. The research focuses on approaches employed by the firm for competitive value in order to establish lengthy sustainable growth. Additionally, this should assist in identifying internally and externally company processes of BMW through exhaustive examination centered on profitability and value perception in the automobile industry, which will result to the company’s high strategies.

Keywords: Financial ratios; Automotive; Business growth (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-052-7_155

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DOI: 10.2991/978-94-6463-052-7_155

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