Insta360 Catches the Wave of Industry Growth

Wenjing Xiong ()
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Wenjing Xiong: The University of Hong Kong, Business School

A chapter in Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), 2022, pp 401-407 from Springer

Abstract: Abstract The global panorama camera industry has four main waves: virtual reality consumption, short video, outdoor economy, and camera imaging technology. The main consumer panorama camera companies in the world are Insta360 in China, Ricoh in Japan, and GoPro in the United States. This paper discusses the uniqueness of Insta360 in the market by focusing on business model, five forces analysis and key competitiveness, and finds that its advantages come from innovation-driven growth strategy, carefully selected marketing strategy and sensitivity to customers’ pain points in the process of product development and innovation.

Keywords: Global panoramic camera market; Business model; Technological strategies; Marketing strategies; Key competencies (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-052-7_46

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DOI: 10.2991/978-94-6463-052-7_46

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