The Discussion on Anchoring Effect

Huiyi Xing ()
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Huiyi Xing: The London School of Economics and Political Science

A chapter in Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022), 2022, pp 441-446 from Springer

Abstract: Abstract Anchoring effect is very important in our lives. Anchoring effects need to be applied in many processes. So who proposed the anchor effect? Why is it so important to us? What aspects of the anchorage effect can be applied in life? Are all the subjects that we need to study. In the process of research, we mainly use digital research and case studies. Data sources were mainly derived from surveys as well as literature abstracts. The results and conclusions of the investigation are the effects of anchor effect on the life of consumers. Therefore, the psychological anchoring effect proposed according to the anchoring effect can affect the sufficient way to deal with the anchoring effect [1]. Is to recognize its harm, and take positive measures to reduce the anchor effect, on us.

Keywords: Anchoring Effect; Consumer behavior; Mental health; Marketing (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-052-7_51

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DOI: 10.2991/978-94-6463-052-7_51

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