Improving GM and Tesla’s Declining Sales in China Based on SWOT Analysis

Yuzhou Dai, Ni Jiao () and Yuxuan Wu
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Yuzhou Dai: Auburn University, College of Business
Ni Jiao: Ohio State University, College of Business
Yuxuan Wu: Auburn University, College of Business

A chapter in Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022), 2023, pp 219-227 from Springer

Abstract: Abstract With the development of science and technology, consumers have higher and higher requirements for automobiles. Environmental protection issues, price issues, cost issues, and enterprise transformation issues are all issues that need to be considered in the current automobile manufacturing industry. At the same time, the new crown epidemic and changes in government policies have brought an impact on the development of the automotive industry. This paper selects the cases of General Motors and Tesla sales in China to explore why the sales of traditional vehicles will continue to decline and how to develop new energy vehicles. It is hoped that the comparative analysis of these two auto industry giants, will help more auto manufacturing industries to understand the current development of the industry, and put forward corresponding opinions and suggestions to prepare for the development of subsequent enterprises.

Keywords: Traditional vehicles; New energy vehicles; Sales; SWOT (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-054-1_25

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DOI: 10.2991/978-94-6463-054-1_25

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