The Strategy and Competitor Analysis of LVMH

Chi Suen Lai ()
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Chi Suen Lai: St. Andrews College

A chapter in Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022), 2023, pp 549-557 from Springer

Abstract: Abstract This article analyzes the marketing and operating strategy of Moët Hennessy Louis Vuitton (LVMH) and its competitor evaluation. LVMH is currently the biggest luxury brands group in the market. It is worth taking a deep evaluation of how LVMH expanded and its business strategy during these years. The article would provide and evaluate how LVMH is being operated by using SWOT analysis, PESTLE analysis and give a general overview of the business. Firstly, the article gives the background and general knowledge of the business. Secondly, the strategy it uses which would involve the mission and value of LVMH. Next, what competitors LVMH is facing and how could it gain more competitor advantages through the analysis. On top of that, it introduced its competitor's situation and performance. It offers a better comparison between LVMH and other luxury brands. Generally, the analysis reveals LVMH's ability to grow and how it is able to gain a large market share or become one of the world's luxurious brands when there are strong competitors in the luxury market.

Keywords: Strategy; Competitors; Performance; Luxury brands (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-054-1_59

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DOI: 10.2991/978-94-6463-054-1_59

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