The Financial Statement Analysis of LVMH

Sihan Chen ()
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Sihan Chen: St. Andrews College

A chapter in Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022), 2023, pp 678-688 from Springer

Abstract: Abstract This article analyses the commercial, financial and market performance of Louis Vuitton Moët Hennessy-LVMH, which is grand enough to become synonymous with luxury brands. So in this article, there will be a slight insight into the strategies and some subtle financial aspects of the popularity of the luxury industry. First, the article describes the current situation and background of LVMH. It then takes the reader through the six key management models of LVMH. The article also uses Political, Economic, Social, Technological, Legal and Environmental Factors- PESTLE to analyse the strategic direction of LVMH. It also draws conclusions about future strategic directions and developments in relation to the strategies already used by LVMH. The second important section analyses the three most important competitors of LVMH, Richemont, Kering and Hermès. The last section analyses and compares them in two ways: financial performance and SWOT analysis. It is hoped that it will give some ideas and directions to new companies wishing to enter the luxury industry. It is also hoped that LVMH’s own client base will come to understand them better and trust them more, helping them to build a closer bridge with their clients.

Keywords: Strategy; Main Competitors; Income Statement (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-054-1_74

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DOI: 10.2991/978-94-6463-054-1_74

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