Marketing Channel Construction of New Media Communication Business Market Based on Cloud Platform

Yixi Zhang ()
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Yixi Zhang: North Carolina State University, CHASS Humanities and Social Sciences

A chapter in Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022), 2023, pp 697-704 from Springer

Abstract: Abstract With the development and popularization of the mobile Internet, citizens can watch news, enjoy entertainment gossip, search for tips, and even deal with work covered by the network, creating the era of mass participation media. In the process of information dissemination, new media attaches great importance to the participation of users and advertisers. This also means that users have become particularly important to the new media industry. The new media communication business market understands the direct needs of subdivided users through big data analysis, and determines the positioning and marketing direction of communication services. Taking the new media communication commercial market in the urban area of City A as an example, this paper establishes a communication marketing channel system based on the cloud platform by analyzing the current situation of the communication business hall in City A and the problems existing in its marketing channels. The marketing channel system is mainly divided into its own channels. And social channels, members of each channel can obtain business information in the cloud environment, to effectively carry out sales and service work and improve the work efficiency of the entire marketing channel.

Keywords: Cloud Platform; New Media; Communication Business Market; Marketing Channel (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-054-1_76

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DOI: 10.2991/978-94-6463-054-1_76

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