Developing Business Model Innovation by the Value Proposition Integration in Engineering Consulting Firm

Ainur Ridho Kurnia Setiawati () and Melia Famiola
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Ainur Ridho Kurnia Setiawati: ITB Bandung, Master Business Administration, School of Business and Management
Melia Famiola: ITB Bandung, Master Business Administration, School of Business and Management

A chapter in Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), 2023, pp 230-240 from Springer

Abstract: Abstract The consulting firm’s role has become inevitable because of the scarcity of expertise in most companies in Indonesia. The consulting engineering firm provides study, analysis, and judgment to make a quick and correct decision on their asset. Nevertheless, the requirement is varied between sectors, and thus providing added value by the engineering consulting company is not straightforward. The consulting firm needs to innovate, creating value for the firm and the customer. In the present work, a business innovation model is presented, taking the case from consulting firm. The study uses qualitative research using structural interviews with 12 respondents from different companies. The respondents were previous and potential customers from the power and petrochemical industries. From the analysis using Amit and Zott’s business model innovation framework and value proposition canvas framework by Osterwalder. Both approaches show that a fast delivery through digital reporting, training after project delivery, and shorting the work process by establishing a new business sector (materials testing) are added to the business activities. These are linked, and their governance is set in the new business model value for the customer and expected to add values for the engineering company business.

Keywords: Business Model; Engineering; Consulting; Innovation (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-076-3_16

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