Green Innovation in Marketing Research: A Systematic Literature Review and Bibliometric Analysis

Yunita Budi Rahayu Silintowe () and I. Made Sukresna
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Yunita Budi Rahayu Silintowe: Universitas Diponegoro, Faculty of Economics and Business
I. Made Sukresna: Universitas Diponegoro, Faculty of Economics and Business

A chapter in Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), 2023, pp 4-22 from Springer

Abstract: Abstract This study critically reviews the main perspectives and topics in green innovation in marketing research. The purpose of this article is to provide an in-depth understanding of green innovation from a comprehensive overview, analyzing articles and bibliographic information through a systematic literature review (SLR). This study synthesized and analyzed 95 literature review studies obtained from the Scopus database between 1996 and 2021. There were two methodologies used for the analysis – the first was a literature review by tabulating data using excel sheets and bar charts and the second was a bibliometric review using the RStudio Cloud - Biblioshiny software. The approach taken was to analyze the number of citations, keywords, authors, journals, mapping themes, theories, and research methods. An in-depth analysis of the four main topics was carried out, these are green product, performance, green supply chain, and consumer behavior. Forty-four articles were comprehensively read to be used for discussion in this systematic literature review. Several future research opportunities suggested and discussed in this article were obtained.

Keywords: Green Innovation; Eco-Innovation; Marketing; Systematic Literature Review; Bibliometric Analysis (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-076-3_2

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DOI: 10.2991/978-94-6463-076-3_2

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