A Case Study of New Era Art Resort & Spa About Its Business Evolution and Coping Strategies with Covid-19

Tsai-Yu Lai, Li-Shiue Gau () and Chung-Hsing Huang
Additional contact information
Tsai-Yu Lai: Asia University, Department of Business Administration
Li-Shiue Gau: Asia University, Department of Leisure and Recreation Management
Chung-Hsing Huang: Asia University, Department of Business Administration

A chapter in Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), 2023, pp 338-345 from Springer

Abstract: Abstract This case study takes the “New Era Art Resort & Spa” as the study case. This research aims to explore the evolution of its business models and managerial strategies used when facing the business crisis caused by Covid-19. For research methods, this study adopts the case study method and inquiry research design along with the application of systems thinking, PEST and industrial analyses, and the SWOT tool. Original data were collected by observing the operation status of the case and interviewing the operators and key managers. Based on the interview, observation results and other secondary data, New Era Art Resort & Spa adjusted its management strategies to target top customers that were willing to pay higher prices for luxury camping where a quieter and more refreshing natural environment was established to stay away from crowds during the epidemic and go sightseeing and consumption in suburban resorts. Additionally, part of the land in the park will be redeveloped to build large-scale commercial villas as a reception and recreational place for business guests and employees. This management strategy will generate financial revenue by selling villas to offset the debt and improve the financial situation. This will help the park to survive the impact of Covid-19.

Keywords: New Era Art Resort; Puli; Sun Moon Lake; Tourism; Glamping; Case Study; Covid-19; Strategic Management; Business Model (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-076-3_25

Ordering information: This item can be ordered from
http://www.springer.com/9789464630763

DOI: 10.2991/978-94-6463-076-3_25

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().