International Marketing Channel: Systematic Literature Review 2010–2021

Aprillia Elly Kusumastuti () and I. Made Sukresna
Additional contact information
Aprillia Elly Kusumastuti: Universitas Diponegoro, Department of Management
I. Made Sukresna: Universitas Diponegoro, Department of Management

A chapter in Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022), 2023, pp 23-47 from Springer

Abstract: Abstract The scope of international marketing channel research has expanded significantly. Initially, the literature focused on the factors influencing the expansion of international marketing channels. The literature now includes a wide range of topics related to the challenges of selecting channel structures and managing channel relationships. This article aims to investigate several international marketing channel research, i.e., by reviewing 146 articles related to international marketing channels published from 2010 to 2021 with a periodic approach. Assessments of the condition and the progress of the literature were used as the basis to identify emerging themes that will advance the field of international marketing channels. The findings of this SLR are several research themes that can be used for future research, such as marketing globalization, marketing channels, and commerce. Research with the theme of commerce has the most opportunity for future research.

Keywords: Systematic Literature Review; International Marketing Channel; Globalization; Relationship Management; Commerce (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-076-3_3

Ordering information: This item can be ordered from
http://www.springer.com/9789464630763

DOI: 10.2991/978-94-6463-076-3_3

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().