A Genre-based Contrastive Analysis of Chinese and Australian Corporate Apologies

Yu Su ()
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Yu Su: Shanghai University, School of foreign languages

A chapter in Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), 2023, pp 1341-1350 from Springer

Abstract: Abstract Employing genre-analytic technique, the paper intends to make a contrastive study, in order to figure out the similarities and differences between Australian and Chinese corporate apologies as well as explore the underlying cultural factors. Six moves have been found, in the order of “Expressing Explicit Apologies”, “Restoring Events”, “Assuming Responsibilities”, “Compensating for the Losses,” “Repairing Reputation/Relationship”, and “Demonstrating Resolution”. Among them, move 1, move2, and move 4 can be identified as obligatory moves while the others are optional ones. Differences in frequencies and varieties of strategy utilization can be explained by Hall’s High-context and Low-context cross-cultural theories. It’s hoped that this paper can help the general public better understand the genre of corporate apologies and further equip Chinses firms with cross-cultural competitiveness in the global market.

Keywords: corporate apologies; genre analysis; move; strategy (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-098-5_152

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DOI: 10.2991/978-94-6463-098-5_152

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