The Rise of Superapps in Emerging Countries

Siyu Ye
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Siyu Ye: Cinco Ranch High School

A chapter in Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), 2023, pp 1847-1856 from Springer

Abstract: Abstract Superapps are mobile or web applications that provide multiple services within an all-in-one platform. It is a single portal to access a suite of services, from messaging and payments to travel booking and food delivery. Superapps are proliferating in emerging markets; examples include Wechat (China), Rappi (Latin America), Gojek (Indonesia) and Gozem (Africa). What gives rise to the existence of superapps? How do their business models differ from traditional firms? What value do they create? Why are there more superapps in developing economies than developed markets? This paper investigates these questions by both examining superapps as a concept and zooming into a specific superapp–Wechat.

Keywords: Superapps; Emerging markets; Platform; Digital strategy (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-098-5_207

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DOI: 10.2991/978-94-6463-098-5_207

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