Research on The Development Mode of Fresh Food E-commerce in China in The Post-epidemic Era

Puqiao Yang ()
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Puqiao Yang: Xi′an Eurasian University, Accounting

A chapter in Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), 2023, pp 401-405 from Springer

Abstract: Abstract As the leading fresh food e-commerce company in China, FRESHIPPO has been developing rapidly during the epidemic. However, after the epidemic, people's lives gradually return to normal. In the post-epidemic era, fresh food e-commerce enterprises will face a series of upgrading challenges. In this paper, it will use the SWOT model to analyze China's fresh food e-commerce enterprises’ current situation in the post-epidemic era. And this paper will give some suggestions to China's fresh food e-commerce enterprises, based on their opportunities and challenges they will face in the post-epidemic era.

Keywords: Post-epidemic era; Fresh food e-commerce; FRESHIPPO (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-098-5_46

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DOI: 10.2991/978-94-6463-098-5_46

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