The Impact of New Media Communication on Different Groups of People-Take TikTok as an Example

Xinyue Liao ()
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Xinyue Liao: Saint Paul American School

A chapter in Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022), 2023, pp 739-743 from Springer

Abstract: Abstract With the development of the Internet, it is an inevitable result that TikTok has become more and more famous. And it has an inevitable connection with business. As a short video platform, TikTok has countless e-commerce opportunities and consumers. Starting from the impact of TikTok on merchants and consumers, the article deeply analyzes the positive and negative effects of TikTok on them, and at the same time provides help to some e-commerce companies and consumers who have been "deceived" by TikTok. For merchants, Douyin can indeed provide a large number of users and accurate user positioning, but it also requires merchants to pay enough costs first, and what they get is not necessarily a result that can recover costs. For consumers, Douyin can give them more choices, but the products they buy do not have enough security guarantees, making it easier for consumers to suffer.

Keywords: TikTok; Consumers; E-commerce; Impact; Effects (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-098-5_84

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DOI: 10.2991/978-94-6463-098-5_84

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