Research on Historical and Cultural Communication Strategy of City Image Based on SIPS Model

Ping Chen (), Li Gao, Xiaoyan Shi and Tingting Xue
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Ping Chen: Xi’an University of Science and Technology
Li Gao: Xinxiang County Vocational Education Center
Xiaoyan Shi: China United Northwest Engineering Design and Research Institute
Tingting Xue: Xi’an University of Science and Technology

A chapter in Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), 2023, pp 206-215 from Springer

Abstract: Abstract History and culture is the source of urban image mining and development, history and culture actively into the city image, can increase the visibility of the city and promote the city development and construction. Starting from history and culture, this paper analyzes the characteristics of history and culture communication, the connection between history and culture and the city image as well as the status quo of communication, and discusses the important value of history and culture in the city image. Then, combining with SIPS mode and starting from the consumption pattern of consumers, it proposes to highlight the history and culture in the city image from four aspects: empathy, recognition, participation and diffusion. And help the city image communication new development.

Keywords: history and culture; city image; SIPS mode; communication strategy (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-124-1_25

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DOI: 10.2991/978-94-6463-124-1_25

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