An Opinion Dynamics Model Considering the Decay of the Opinion Leader's Influence

Kaixuan Kou, Yanping Gao () and Jingwei Ma ()
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Kaixuan Kou: Beijing Technology and Business University, School of E-Business and Logistics
Yanping Gao: Beijing Technology and Business University, School of E-Business and Logistics
Jingwei Ma: Safety Assessment Guarantee Department

A chapter in Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), 2023, pp 594-603 from Springer

Abstract: Abstract This paper studies the influence of the opinion leader in the process of opinion dissemination. An extended HK model is proposed by considering the decay of the influence of the opinion leader, and then some simulation experiments are conducted in order to analyze the role of the opinion leader in the evolution of online opinion events and find the factors which affect the influence of the opinion leader. Based on these simulation results, some scientific suggestions are provided for solving online public opinion problems.

Keywords: opinion leader; HK model; decay; online public opinion (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-124-1_69

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DOI: 10.2991/978-94-6463-124-1_69

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